Privacy policy

Last updated: June 23, 2026

Before They Wake Coffee operates this store and website, including all related information, content, features, tools, products, and services, in order to provide you, the customer, with a shopping experience. Before They Wake Coffee is powered by Shopify, which enables us to provide the store and related services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit our website, use our services, make a purchase, sign up for updates, or otherwise communicate with us.

Please read this Privacy Policy carefully. By using or accessing our website or services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described below.

Personal Information We Collect

When we use the term “personal information,” we mean information that identifies you or can reasonably be linked to you.

Depending on how you interact with our store, we may collect the following types of personal information:

Contact information, including your name, email address, phone number, billing address, and shipping address.
Order and transaction information, including the products you purchase, order history, payment confirmation, shipping details, and delivery information.
Payment information, which is processed through Shopify and its payment providers. We do not directly store your full credit card or debit card information.
Communications with us, including information you provide when you contact us with a question, issue, or customer support request.
Device and usage information, including your IP address, browser type, device information, pages viewed, and how you interact with our website.
Marketing information, such as your email address and preferences if you sign up for our waitlist, newsletter, promotions, or other brand updates.

How We Collect Personal Information

We may collect personal information from the following sources:

Directly from you when you place an order, sign up for emails, contact us, or otherwise provide your information.
Automatically when you visit or use our website, including through cookies and similar technologies.
From Shopify and other service providers that help us operate our store, process payments, fulfill orders, deliver products, send emails, analyze site activity, or provide customer support.

How We Use Your Personal Information

We may use your personal information to:

Process and fulfill orders.
Accept payments and provide order confirmations.
Arrange shipping, delivery, pickup, or local delivery when applicable.
Communicate with you about your order, account, questions, or customer service requests.
Send marketing emails, updates, product announcements, promotions, or waitlist updates if you have signed up to receive them.
Improve our website, products, services, and customer experience.
Detect, prevent, or respond to fraud, security issues, illegal activity, or misuse of our website.
Comply with applicable legal obligations, respond to lawful requests, and enforce our terms, policies, and rights.

Marketing Communications

If you sign up for our email list, waitlist, or promotional updates, we may send you marketing emails about Before They Wake Coffee, including product launches, limited drops, promotions, and brand updates.

You can opt out of marketing emails at any time by using the unsubscribe link included in our emails. Even if you opt out of marketing emails, we may still send you non-promotional messages related to your orders, customer service inquiries, or other transactions.

Cookies and Similar Technologies

Our website may use cookies and similar technologies to operate the store, remember preferences, analyze website activity, improve the customer experience, and support marketing or advertising.

You may be able to adjust your browser settings to refuse or remove cookies. However, some parts of the website may not function properly without cookies.

How We Disclose Personal Information

We may disclose personal information in the following circumstances:

With Shopify, which hosts and powers our online store.
With payment processors, shipping providers, delivery providers, email platforms, analytics providers, customer support tools, and other service providers that help us operate our business.
With marketing and advertising partners, where permitted by law and depending on your privacy choices.
When you direct us to disclose information, such as when needed to complete a transaction or delivery.
If required to comply with applicable law, legal process, law enforcement requests, court orders, or government requests.
To protect our rights, property, customers, business, website, or others.
In connection with a business transaction, such as a merger, sale, financing, reorganization, or transfer of all or part of our business.

Relationship with Shopify

Our store is powered by Shopify. Shopify collects and processes personal information in order to provide and improve the services that allow us to operate our store, process transactions, and provide a shopping experience to customers.

Information you provide through our store may be transmitted to Shopify and other third parties that help provide these services. Shopify may also process personal information in accordance with its own privacy policies and services.

To learn more about how Shopify handles personal information, you can review Shopify’s Consumer Privacy Policy and Shopify Privacy Portal.

Third-Party Websites and Links

Our website may contain links to third-party websites, platforms, or services that are not operated or controlled by us. We are not responsible for the privacy practices, security, content, or policies of third-party websites. We encourage you to review the privacy policies and terms of any third-party websites you visit.

Children’s Privacy

Our website and services are not intended for children. We do not knowingly collect personal information from children under the age of majority in their jurisdiction.

If you believe a child has provided us with personal information, please contact us so we can review and delete the information where required by applicable law.

Security and Retention

We take reasonable steps to protect personal information, but no method of transmission or storage is completely secure. We cannot guarantee perfect security.

We retain personal information for as long as reasonably necessary to provide our services, fulfill orders, maintain business records, comply with legal obligations, resolve disputes, prevent fraud, and enforce our agreements and policies.

Your Rights and Choices

Depending on where you live, you may have certain rights regarding your personal information. These rights may include the right to:

Access or know what personal information we have about you.
Request correction of inaccurate personal information.
Request deletion of certain personal information.
Request a copy of your personal information.
Opt out of certain uses of personal information for targeted advertising, sale, or sharing, where applicable.

These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before responding to a request.

You may exercise available rights by contacting us using the email address listed below.

Global Privacy Control and Do Not Track

Depending on where you live and how our website is configured through Shopify, we may recognize certain browser-based privacy signals, such as Global Privacy Control, where required by applicable law.

Other than legally required privacy signals, we do not guarantee that we will respond to all “Do Not Track” signals or similar browser settings.

Complaints

If you have concerns about how we collect, use, or disclose your personal information, please contact us using the email address listed below. Depending on where you live, you may also have the right to contact your local privacy or data protection authority.

International Transfers

Because our store is powered by Shopify and may use third-party service providers, your personal information may be transferred, stored, or processed outside of the state, province, or country where you live. When required, we rely on appropriate safeguards for these transfers.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our business, services, legal obligations, or privacy practices. When we update this Privacy Policy, we will update the “Last updated” date above and post the revised version on our website.

Contact

If you have questions about this Privacy Policy or would like to exercise any privacy rights available to you, please contact us at:

hello@beforetheywakecoffee.com